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Fb is coming into the home providers market. I maybe foresee a time when home pages particularly are used to not target organic key phrases however primarily as destinations for direct site visitors, branded searches, and PR-based referral visitors. Say a person sees my brand talked about in a newspaper or on Facebook after which he searches Google for my model title’s URL. He’s now interested by what I provide. My meta title and meta description ought to, at the beginning, be written in a “sales” way to get him to click to my web site. On this context, it is not about key phrases. For increasingly websites, I am penning this meta info on the home web page with out bothering to incorporate any key phrases if the gross sales message is better without them.
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